Japan is home to millions of dedicated and passionate gamers. Approximately 9% of the global PlayStation 4 installed base is in Japan, and 25% of all Nintendo Switch consoles can be found in Japanese homes.
With these shares of the global market, Japan can't be ignored when considering your global strategy.
Of course, releasing console games in Japan requires additional work. This is where Chorus is available and experienced enough to help developers of all sizes.
The main factors you need to consider in bringing your games to Japan are:
- Localization. Japan has one of the lowest rates of English literacy in Asia. To ensure you can reach Japanese gamers, your game first has to have great localization.
- CERO age ratings. Console games in Japan are not covered by IARC, and need to be submitted directly to CERO for a fee.
- Certification. Getting your game through Nintendo or Sony in Japan can be challenging. Responses are often in Japanese, and responding to them quickly is key to getting your game through the process.
- PR & Marketing. Making sure your game gets noticed is key in any territory, and Japan is no exception.
Chorus is experienced in all of the above, and we can help make your launch in Japan as smooth and as easy as possible. Contact us if you want to know more.
